There are many softwares that play music at the point of sale, but few add much value to a brand like Brandtrack with its background music system for businesses.
Troubles never come singly.
“Sensuous imprint” means to form a shopping atmosphere and display unique and vivid “profile” through magic chemical reaction so as to position its brand and target its consumers.
This interesting article from blog.ted shows us 7 fascinating studies about the different motivations that makes us work. Hope you enjoy it!
“When we think about how people work, the naïve intuition we have is that people are like rats in a maze,” says behavioral economist Dan Ariely TEDxRiodelaPlata. “We really have this incredibly simplistic view of why people work and what the labor market looks like.”
Sounds helps us relax, get focused or simply unstressed our minds.
A good example is Rainy Mood ‘s web. An online platform where you can enjoy the sound of rain and storms.
Have you ever wondered why the music in stores of brands like Forever 21, Urban Outfitters, or American Eagle is always awesome? They have exclusive DJs selecting songs for them. If you want to make your stores sound as awesome as these businesses, then you should play genres such as Electro Pop, Electronic, Hits of the Year, House and Pop.
A study made by The Journal of Marketing, the Redford University and the Journal of Services Marketing shows how music changes the retail environment.
This chart shows four main aspects that contribute to the retail environment in a possitive way:
In which way does music influences your retail environment?