How can background music reduce anxiety while shopping?

Shopping can be an enjoyable experience for many people, but for others it can be a source of anxiety and stress. Long lines, crowds, and the pressure to make decisions can all contribute to feelings of unease. However, there is a simple and effective way to combat these negative feelings – music.

Music has the ability to affect our emotions and behaviors, and this is especially true when it comes to shopping. Research has shown that the right background music can reduce anxiety and improve the overall shopping experience. Here are just a few ways that music can help to reduce anxiety while shopping:

Music can distract from negative thoughts: When we are anxious, our thoughts can become negative and repetitive, causing us to feel even more anxious. Music has the ability to distract us from these negative thoughts and provide a welcome distraction.
Music can help to regulate our emotions: Certain types of music have been shown to have a calming effect on the brain, helping to regulate our emotions and reduce feelings of anxiety.
Music can create a sense of community: When we listen to music with others, it can create a sense of connection and community. This can be especially helpful in crowded and potentially overwhelming situations, such as shopping in busy stores.
Music can affect our behavior: The right background music can also affect our behavior and make us feel more comfortable and at ease. For example, slower and more relaxed music can encourage us to take our time and browse, while more upbeat music can encourage us to move around the store more quickly.

A legal intelligent background music provider like Brandtrack, can be an invaluable resource for businesses looking to use music to reduce anxiety while shopping. They have a team of experts who are skilled at selecting music that is specifically designed to create a calm and inviting atmosphere.

One of the main benefits of using a legal provider like Brandtrack is that they have access to a wide range of music that has been properly licensed for use in public spaces. This means that businesses can play the music without worrying about copyright infringement or legal issues.

Brandtrack also offers a range of genre options to suit different business needs and preferences. Customers can customize the volume and frequency of the music to create the perfect ambiance for their store. Also, it is very simple to book a call for a demo!

Overall, using a legal background music provider like Brandtrack can be a simple yet effective way to reduce anxiety and create a more pleasant shopping experience for customers. By choosing the right music and ensuring that it is properly licensed, businesses can create a calm and inviting atmosphere that keeps shoppers coming back.

In conclusion, the importance of music while shopping, especially for those with anxiety, cannot be overstated. From providing a welcome distraction and regulating emotions to creating a sense of community and affecting behavior, it’s a simple and effective way to make the shopping experience more enjoyable and stress-free. Whether you’re a business owner looking to create a pleasant atmosphere for your customers or a shopper looking to reduce anxiety, music can be a valuable tool.

January 17, 2023 / No Comments /

Why Retailers & Businesses Should Be Strategic with Christmas Music

Christmas is one of the most critical times for retailers and businesses, as shoppers flock to stores in search of gifts and holiday products.

To ensure customers have a pleasant shopping experience, many stores play background music throughout their space. Music can be a powerful tool for engaging customers and enhancing the shopping experience, and it is incredibly potent during the holiday season.

Christmas music has a unique ability to set the mood and bring people joy. It can create a festive atmosphere in stores and make customers feel more relaxed while shopping. Studies have shown that shoppers linger longer in stores where pleasant background music is playing, which allows them to look at more products and possibly make additional purchases.

The Christmas season is an excellent opportunity to incorporate seasonal songs and melodies into the music selection. Customers will appreciate hearing familiar holiday tunes, which can evoke nostalgic memories of past Christmases. It’s crucial to select quality Christmas music that reflects your store’s brand and resonates with customers.

Why Quality Christmas Music Matters

Choosing quality Christmas music is important, as it can make or break the shopping experience.

Generic holiday songs may be overplayed and can quickly become annoying to shoppers. And when you select music without considering how those sounds will work in your space, it can sound awkward and out of place.

When selecting Christmas music for your store, remember to consider the customer experience. Choose songs that are upbeat and cheerful but not too loud.

Also, keep in mind the type of customer you’re targeting: family-friendly stores should go with more traditional holiday tunes, while more modern stores might opt for contemporary Christmas songs.

Tips for Engaging Customers with Quality Christmas Music

When it comes to selecting great background music for the holiday season, there are a few tips that retailers and businesses can follow:

1. Know Your Customers and Goals

Before you start adding those holiday hits to a playlist, ask yourself: What type of customer are you targeting? Are they more traditional or modern? Are they looking to browse your space, or are you focused on in-and-out purchases?

Knowing your customer will help you select the best music for them. If you don’t have a strategy in place, you won’t know if your music selections are working for or against you and your store.

2. Variety is the Holiday Spice of Life

While Christmas music can be a great way to set the mood, it’s important to have variety in your selection. Choose seasonal songs that span decades and genres, such as classic ones that can be easily recognized and tunes that feature modern beats.

Don’t add too much variety that takes away from the festive atmosphere, though. It’s best to stick with music instantly recognizable as being connected to Christmas and the winter season. Again, stick to your goals and know what your customers want!

3. Don’t Risk Music Licensing Issues

When playing background music in your store, make sure you’re legally allowed to do so. Check with the appropriate authorities and obtain a license or permission if necessary. This will help protect you from possible copyright infringement suits.

To avoid potential issues, consider using a background music app that uses curated music free of licensing hassles.

4. Test the Music and Adapt As Necessary

Once you’ve created your holiday music strategy, set times to try out different songs. Do some customers seem to respond more positively to certain genres or styles? Are there any songs that you should consider dropping from your playlist?

Adapting your music selection based on customer feedback and sales data can help you maximize the impact of the perfect Christmas soundtrack.

Celebrate The Holidays with Brandtrack

Choosing excellent background music for Christmas can be a smart move for retailers and businesses. Selecting quality Christmas music that resonates with customers can help create the perfect holiday atmosphere and boost sales, making it a worthwhile investment.

With these tips, you’ll be able to create a festive soundtrack that will capture your audience’s attention and keep them shopping for longer!

If you want to add festive music to your business that offers that unique mix of studio quality and cost-effectiveness, check out Brandtrack! Bradtrack is the leading provider of in-house curated music designed for retail and business settings.

With tons of tracks created to enhance customer experience, you can be sure that your Christmas music will sound great and won’t infringe on any copyright laws. So what are you waiting for? Get started today and welcome the holiday season with a festive soundtrack!

Happy holidays from Brandtrack! 

December 7, 2022 / No Comments /

Why Your In-Store Music Should Reflect Your Store Traffic

Think your in-store music choices don’t matter? Think again. If you want to keep customers returning, tailoring your music selection to the flow of traffic in your store is essential.

It’s no secret that different stores have different vibes. Department stores are usually bright, airy, and relatively calm, while music and clothing stores are often loud and chaotic.

However, the music played in stores has generally been static for a long time – without much thought for the traffic flow that’s entering and leaving the store.

In order to match the atmosphere of their store, retailers need to know how to adjust the type of music they play based on the level of traffic in their store. The way customers perceive the atmosphere in a store and how it affects their shopping experience should be considered when choosing what music to play.

Why Your In-Store Music Matters

In-store music has the ability to set the tone for shoppers and can affect how they feel about the store. It can also influence how much time customers spend in the store and their purchases.

Playing music that is too loud or jarring can be off-putting to customers and cause them to leave the store sooner. On the other hand, if the music is too quiet or calming, customers may take their time browsing around without making any purchases.

Research continues to point to a strong connection between the type of music played in a store and customers’ spending habits – so if you want to keep customers happy, make sure you’re choosing the right music for your store.

Adjusting Your Music Based on Store Traffic

Did you ever notice that restaurants often play faster-tempo music during the day, while they switch to slower-tempo songs in the evenings? Or that the flow of music changes in the evening as the restaurant transitions from a lunch crowd to a dinner crowd?

It’s crucial for retail stores to take this same approach. Depending on the amount of traffic in your store, you should consider switching up the type and tempo of the music you’re playing.

The reason is simple: the more customers you have, the faster people are likely to shop and move through your store. To keep up with traffic flow, fast-paced music can help create a sense of urgency that keeps customers on their toes.

It all comes down to human psychology; people are more likely to feel a sense of connection with their environment when the music reflects that atmosphere. You can direct customers to stay in an area longer or move through the aisles faster with the right type of music.

When Music Doesn’t Match the Traffic

When your in-store music isn’t matching the traffic flow, it can be a major turn-off for customers. A crowded store with quiet music playing will feel off-balance and create an atmosphere that’s not conducive to shopping.

On the other hand, a store with loud music may make customers feel rushed or overwhelmed if there isn’t much foot traffic. It’s essential to adjust your music selection to fit with your store’s atmosphere and traffic flow.

Here are just a few of the risks you run when your in-store music doesn’t match the traffic:

Customers may become confused and leave faster than intended: If the music isn’t akin to their shopping mood, it may cause them to move through your store faster than intended.
Customers may not feel connected: If the music doesn’t reflect the atmosphere, customers won’t feel as connected or engaged with your store. They may leave sooner without making any purchases.
Customers may become overwhelmed: Loud music playing in a store with low traffic can create an uncomfortable atmosphere that makes customers feel overwhelmed and want to leave.

Make sure your store’s in-store music is tailored to the amount of foot traffic you’re experiencing at any given time. This will ensure that customers are comfortable and engaged, making them more likely to stay longer and make purchases. With the right music selection, you can create an inviting atmosphere that drives sales and keeps customers coming back for more.

Keep the Music Flowing with Brandtrack’s Smart Platform

Brandtrack – the leading in-store music platform – makes it easy for retailers to adjust the type and tempo of their in-store music based on store traffic.

Our intelligent algorithm automatically adjusts our tracks’ playback speed, genre, and volume to match the number of customers entering and leaving your store. That way, you can be sure that your music always fits the atmosphere, whether your store is packed or virtually empty.

Using Brandtrack’s smart music platform, you can create an inviting and enjoyable atmosphere for customers that will keep them coming back – no matter the traffic level in your store.

Not only will you craft a unique soundscape for your store, but you’ll also be able to leverage customer data to tailor music preferences and create a personalized experience for each visitor.
The best part is that it’s incredibly easy to start with Brandtrack! Our intuitive platform makes setting up your store’s music a breeze, so you can create the perfect soundscape for your store in no time. Try Brandtrack today and see how our smart music platform can give your store the boost it needs!

November 22, 2022 / No Comments /

Why You Shouldn’t Use Spotify or Apple Music in Your Store or Restaurant

The rise of streaming music services such as Spotify and Apple Music has been a boon for music lovers, offering them unprecedented access to millions of songs at the touch of a button.

For those who own and operate stores and restaurants, it can be tempting to simply log into one of these services and start pumping out tunes for customers to enjoy. However, doing so could result in some severe legal penalties.

If you are going to avoid legal penalties, it’s essential to understand why using music in a store or restaurant offers benefits to businesses. Read on to discover the risks many commercial locations face when playing streaming music and how you can get around these issues.

Why Use Music in a Store or Restaurant?

If you’ve ever been in a store that plays just the right type of music, you’ve seen the impacts. Your shopping and dining experience are likely to be more pleasant, and you may even find yourself spending more time—and money—in the establishment.

There are a few reasons for this. Music can help to set the tone of a store or restaurant, making it more inviting and welcoming. Studies have shown that music can also help increase productivity and creativity, which could benefit employees.

Additionally, playing music in a commercial setting can create a more positive social atmosphere. Customers are likely to interact more and feel more comfortable in the store or restaurant. This could lead to repeat business and positive word-of-mouth marketing for the company.

However, while there are many benefits to using music in a store or restaurant, there are also some potential risks. The biggest risk is that playing music from a streaming service like Spotify or Apple Music could result in legal penalties for the business.

The Risks of Using Spotify or Apple Music in a Store or Restaurant

There are three primary reasons why using Spotify or Apple Music in a store or restaurant could result in legal penalties.

1. Copyright Infringement

It may seem obvious that using someone else’s music without permission would be illegal, but it’s surprising how many businesses are unaware of this. You use copyrighted material when you play music from a streaming service in a store or restaurant. In most cases, you will need to obtain a license from the copyright holder in order to do so legally.

You could be liable for copyright infringement if you don’t obtain the appropriate license. At best, you will find your account breaking terms and conditions – at worst, you could face fines and penalties.

2. Performance Rights

In addition to the risk of copyright infringement, playing music from a streaming service in a store or restaurant could also violate performance rights. In many countries, businesses need to obtain a performance license to play copyrighted music in a public setting.

Without the rights to play music, you may find yourself up against a legal hill. Avoid these potential issues by making sure you only use music approved for commercial settings.

3. Royalties

Playing music from a streaming service in a store or restaurant could also result in the business owing royalties to artists and producers. The logic makes sense – if you are making money using another person’s copyrighted material, you may be required to pay them royalties.

You could be liable for copyright infringement if you don’t pay the appropriate royalties. This could result in a lawsuit from the copyright holder, as well as significant financial damages.

The last thing you want is to get hit with a lawsuit—or owe a large sum of money in royalties—because you were playing music in your store or restaurant without the proper licenses.

Enjoy Risk-Free Background Music in Your Store with Brandtrack

With the risks associated with playing music from a streaming service in a store or restaurant, you may be afraid to move ahead with playing anything in your location.

But nobody wants to work in a completely silent environment, and customers may not enjoy shopping or dining in a store or restaurant that doesn’t have any music playing.

So, what’s a business to do?

The best solution is to partner with a company that provides music specifically for businesses. This way, you can be sure that you have the appropriate licenses and permissions in place, and you won’t have to worry about copyright infringement or owing royalties.

If you are ready to take advantage of music in your brick-and-mortar location without fear of infringement, check out Brandtrack.

Brandtrack offers an innovative platform for any business to play music across all their locations. With in-house DJs that create custom music playlists, you can be sure that the tunes playing in your store or restaurant are appropriate for your business and won’t get you into any legal trouble.

Plus, with Brandtrack, there are no royalty fees—so you can save money while still enjoying the benefits of playing music in your store or restaurant. With an easy-to-learn HQ Dashboard, offline capabilities, and more, Brandtrack is the perfect solution for businesses that want to enjoy music without worrying about copyright infringement.

If you’re ready to start playing music in your store or restaurant without worry, sign up for Brandtrack today You’ll never go back to playing music from a streaming service again!

Learn more

October 11, 2022 / No Comments /

FeaturedTips for Using Music In Your Store To Boost Consumer Experience

Have you ever stepped into a store to find the ambiance a bit…off? Maybe the background music is too loud, or maybe it’s not playing at all. Or, even worse, maybe it’s a song that you just can’t stand. Music plays an integral role in setting the tone of any space, and your store is no exception.

With brick-and-mortar store locations facing increasingly stiff competition from online retailers, creating a positive and memorable in-store experience for your shoppers is more important than ever. And one of the easiest and most effective ways to do that is with background music.

Background music has been shown to positively impact consumer behavior in various ways – and can even boost your sales in the process. Here’s a look at some of the ways background music can enhance your store and help you close more sales.

The Mental Power of Music

When it comes to background music in stores, there’s more to it than just setting a mood. In fact, studies have shown that background music can impact our mental behaviors and even our purchasing decisions.

For example, background music has been shown to increase worker productivity. A study found that background music led to a substantial increase in productivity among workers. And in another study, it was found that shoppers spent more time in a store when background music was playing and were more likely to make a purchase.

So why does background music have this type of impact on us? There are actually several reasons:

1. Background music can help to mask other background noise: When background music is playing, it can help to mask other background noise, such as the sound of construction or chatter from other shoppers. This can create a more relaxing and enjoyable shopping experience for your customers.

2. Background music can create a sense of urgency: When background music is playing at a fast tempo, it can create a sense of urgency and encourage shoppers to make quicker decisions. Or, if you want shoppers to linger in your store and take their time browsing, you can play background music at a slower tempo.

3. Background music can influence our emotions: Music has a powerful ability to influence our emotions. And depending on the type of background music you choose to play in your store, you can actually influence your shoppers.

4. Background music can affect our memories: Studies have shown that background music can actually affect our memories. In one study, researchers found that people who heard background music while studying were better able to remember the information than those who didn’t.

So what does all this mean for your business? It means that you should be using background music in your store! Not only will it set the tone and create a more positive experience for your shoppers, but it will also positively influence their purchasing decisions.

Tips for Using Background Music in Your Store

Now that you know all the benefits of background music, here are some tips for using it in your store:

1. Know Your Customers Before Using Background Music

Knowing your customers before using background music in your store is essential.

What type of music do they like? What kind of music would put them in a buying mood? While music can play a powerful role in influencing purchasing decisions, it’s important to make sure that you’re playing the right type of music for your customers.

2. Set the Right Tone with Your Background Music

Your background music should set the tone for your store and match the overall atmosphere that you’re trying to create.

For example, if you’re selling upscale items, you’ll want to choose background music that is sophisticated and classy. If you’re selling fun and trendy items, you’ll want to choose background music that is lively and upbeat.

3. Make Sure the Volume is Just Right

If the volume of your background music is too low, shoppers may not even notice it. But if the volume is too high, it can be intrusive and annoying. The key is to find a happy medium – background music should be noticeable but not overwhelming.

4. Consider Royalty Free Background Music

If you’re looking for background music to use in your store, you may want to consider royalty free background music. This type of music is free to use and can be found online from a variety of sources. Just be sure to read the terms and conditions carefully before using any royalty free background music in your store.

Supercharge Your Background Music with Brandtrack

Knowing how and why background music affects shoppers is one thing, but using background music to its full potential is another. Brandtrack can help you do just that.

With our easy-to-use platform, you can quickly and easily create custom playlists that will be synchronized across all of your locations. And because we have a team of professional DJs who specialize in marketing, you can be confident that you’re choosing the right songs for your business.

In addition, our HQ Dashboard makes it easy to control everything that’s going on in your stores and get reports from one central location. Plus, our app works offline, so you don’t need an internet connection to use it.

So why wait? Sign up for Brandtrack today and see the difference our service can make for your business.

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October 4, 2022 / No Comments / 2

What motivates us at work?

This interesting article from blog.ted shows us 7 fascinating studies about the different motivations that makes us work. Hope you enjoy it!

“When we think about how people work, the naïve intuition we have is that people are like rats in a maze,” says behavioral economist Dan Ariely TEDxRiodelaPlata. “We really have this incredibly simplistic view of why people work and what the labor market looks like.”

December 26, 2016 / No Comments / 1

Get informed about Brandtrack Team!

We invite you to know more about what we do at Brandtrack: our history, our products and our spirit.

December 26, 2016 / No Comments /

Creating sounds

Sounds helps us relax, get focused or simply unstressed our minds.

A good example is Rainy Mood ‘s web. An online platform where you can enjoy the sound of rain and storms.