How can background music reduce anxiety while shopping?

Shopping can be an enjoyable experience for many people, but for others it can be a source of anxiety and stress. Long lines, crowds, and the pressure to make decisions can all contribute to feelings of unease. However, there is a simple and effective way to combat these negative feelings – music.

Music has the ability to affect our emotions and behaviors, and this is especially true when it comes to shopping. Research has shown that the right background music can reduce anxiety and improve the overall shopping experience. Here are just a few ways that music can help to reduce anxiety while shopping:

Music can distract from negative thoughts: When we are anxious, our thoughts can become negative and repetitive, causing us to feel even more anxious. Music has the ability to distract us from these negative thoughts and provide a welcome distraction.
Music can help to regulate our emotions: Certain types of music have been shown to have a calming effect on the brain, helping to regulate our emotions and reduce feelings of anxiety.
Music can create a sense of community: When we listen to music with others, it can create a sense of connection and community. This can be especially helpful in crowded and potentially overwhelming situations, such as shopping in busy stores.
Music can affect our behavior: The right background music can also affect our behavior and make us feel more comfortable and at ease. For example, slower and more relaxed music can encourage us to take our time and browse, while more upbeat music can encourage us to move around the store more quickly.

A legal intelligent background music provider like Brandtrack, can be an invaluable resource for businesses looking to use music to reduce anxiety while shopping. They have a team of experts who are skilled at selecting music that is specifically designed to create a calm and inviting atmosphere.

One of the main benefits of using a legal provider like Brandtrack is that they have access to a wide range of music that has been properly licensed for use in public spaces. This means that businesses can play the music without worrying about copyright infringement or legal issues.

Brandtrack also offers a range of genre options to suit different business needs and preferences. Customers can customize the volume and frequency of the music to create the perfect ambiance for their store. Also, it is very simple to book a call for a demo!

Overall, using a legal background music provider like Brandtrack can be a simple yet effective way to reduce anxiety and create a more pleasant shopping experience for customers. By choosing the right music and ensuring that it is properly licensed, businesses can create a calm and inviting atmosphere that keeps shoppers coming back.

In conclusion, the importance of music while shopping, especially for those with anxiety, cannot be overstated. From providing a welcome distraction and regulating emotions to creating a sense of community and affecting behavior, it’s a simple and effective way to make the shopping experience more enjoyable and stress-free. Whether you’re a business owner looking to create a pleasant atmosphere for your customers or a shopper looking to reduce anxiety, music can be a valuable tool.

January 17, 2023 / No Comments /

How does music increase productivity?

The incorporation of music into the workplace has long been recognized as a means of improving productivity and overall well-being. But how exactly does music have such a profound effect on our ability to work and function at a high level?

One theory is that music has the ability to alter our brainwave activity and improve our focus and concentration. Certain types of music, such as classical and instrumental tracks, have been shown to stimulate the production of alpha waves in the brain, which are associated with relaxation and focus. This can make it easier for individuals to block out distractions and focus on their tasks at hand.

In addition to its effects on brainwave activity, music can also serve as a means of reducing stress and anxiety. The use of music as a form of stress management has been well-documented, and it has been shown to have a calming effect on the nervous system. By providing employees music during their workday, businesses can create a more positive and relaxing work environment, which can in turn lead to improved productivity.

Furthermore, music has the ability to improve our mood and overall sense of well-being. Many people find that listening to music has a therapeutic effect and can help to improve their mood and outlook. By listening to music that they enjoy, businesses can create a more positive and enjoyable work environment, which can lead to improved motivation and productivity.

But what is the right way to reproduce music on a daily basis in public spaces? That’s where Brandtrack comes in. It is a legal music provider which offers a comprehensive background music service for hotels, restaurants and stores looking to enhance the customer and employee experience.

In the hospitality industry, the selection of background music can have a significant impact on the atmosphere and ambiance. By carefully selecting tracks that align with the desired brand, customer experience or the energy that wants to be created, businesses can create a desired emotional state in patrons and employees. For example, a luxury hotel may choose to play classical or jazz music to cultivate a sophisticated and upscale atmosphere, while a casual restaurant may play upbeat and energetic music to create a lively and energetic atmosphere.

In addition to shaping the ambiance of a hotel or restaurant, the strategic use of background music can also serve as a subtle form of subliminal advertising. By playing popular tracks or artists that align with the brand, businesses can appeal to the customer’s sense of familiarity and comfort, potentially influencing their purchasing decisions.

At the same time, with Brandtrack you won’t have to worry about what music is playing; we have a group of specialists ready to curate the right playlists for each establishment and its needs. It is very easy to book a call to try a demo.

In conclusion, the incorporation of music into the workplace has the potential to improve productivity and overall well-being. By altering brainwave activity, reducing stress and anxiety, and improving mood, music can create a more positive and productive work environment. Businesses looking to optimize the productivity of their employees may want to consider the strategic use of music as a means of enhancing the work experience.

January 12, 2023 / No Comments /

Why Retailers & Businesses Should Be Strategic with Christmas Music

Christmas is one of the most critical times for retailers and businesses, as shoppers flock to stores in search of gifts and holiday products.

To ensure customers have a pleasant shopping experience, many stores play background music throughout their space. Music can be a powerful tool for engaging customers and enhancing the shopping experience, and it is incredibly potent during the holiday season.

Christmas music has a unique ability to set the mood and bring people joy. It can create a festive atmosphere in stores and make customers feel more relaxed while shopping. Studies have shown that shoppers linger longer in stores where pleasant background music is playing, which allows them to look at more products and possibly make additional purchases.

The Christmas season is an excellent opportunity to incorporate seasonal songs and melodies into the music selection. Customers will appreciate hearing familiar holiday tunes, which can evoke nostalgic memories of past Christmases. It’s crucial to select quality Christmas music that reflects your store’s brand and resonates with customers.

Why Quality Christmas Music Matters

Choosing quality Christmas music is important, as it can make or break the shopping experience.

Generic holiday songs may be overplayed and can quickly become annoying to shoppers. And when you select music without considering how those sounds will work in your space, it can sound awkward and out of place.

When selecting Christmas music for your store, remember to consider the customer experience. Choose songs that are upbeat and cheerful but not too loud.

Also, keep in mind the type of customer you’re targeting: family-friendly stores should go with more traditional holiday tunes, while more modern stores might opt for contemporary Christmas songs.

Tips for Engaging Customers with Quality Christmas Music

When it comes to selecting great background music for the holiday season, there are a few tips that retailers and businesses can follow:

1. Know Your Customers and Goals

Before you start adding those holiday hits to a playlist, ask yourself: What type of customer are you targeting? Are they more traditional or modern? Are they looking to browse your space, or are you focused on in-and-out purchases?

Knowing your customer will help you select the best music for them. If you don’t have a strategy in place, you won’t know if your music selections are working for or against you and your store.

2. Variety is the Holiday Spice of Life

While Christmas music can be a great way to set the mood, it’s important to have variety in your selection. Choose seasonal songs that span decades and genres, such as classic ones that can be easily recognized and tunes that feature modern beats.

Don’t add too much variety that takes away from the festive atmosphere, though. It’s best to stick with music instantly recognizable as being connected to Christmas and the winter season. Again, stick to your goals and know what your customers want!

3. Don’t Risk Music Licensing Issues

When playing background music in your store, make sure you’re legally allowed to do so. Check with the appropriate authorities and obtain a license or permission if necessary. This will help protect you from possible copyright infringement suits.

To avoid potential issues, consider using a background music app that uses curated music free of licensing hassles.

4. Test the Music and Adapt As Necessary

Once you’ve created your holiday music strategy, set times to try out different songs. Do some customers seem to respond more positively to certain genres or styles? Are there any songs that you should consider dropping from your playlist?

Adapting your music selection based on customer feedback and sales data can help you maximize the impact of the perfect Christmas soundtrack.

Celebrate The Holidays with Brandtrack

Choosing excellent background music for Christmas can be a smart move for retailers and businesses. Selecting quality Christmas music that resonates with customers can help create the perfect holiday atmosphere and boost sales, making it a worthwhile investment.

With these tips, you’ll be able to create a festive soundtrack that will capture your audience’s attention and keep them shopping for longer!

If you want to add festive music to your business that offers that unique mix of studio quality and cost-effectiveness, check out Brandtrack! Bradtrack is the leading provider of in-house curated music designed for retail and business settings.

With tons of tracks created to enhance customer experience, you can be sure that your Christmas music will sound great and won’t infringe on any copyright laws. So what are you waiting for? Get started today and welcome the holiday season with a festive soundtrack!

Happy holidays from Brandtrack! 

December 7, 2022 / No Comments /

Why Your In-Store Music Should Reflect Your Store Traffic

Think your in-store music choices don’t matter? Think again. If you want to keep customers returning, tailoring your music selection to the flow of traffic in your store is essential.

It’s no secret that different stores have different vibes. Department stores are usually bright, airy, and relatively calm, while music and clothing stores are often loud and chaotic.

However, the music played in stores has generally been static for a long time – without much thought for the traffic flow that’s entering and leaving the store.

In order to match the atmosphere of their store, retailers need to know how to adjust the type of music they play based on the level of traffic in their store. The way customers perceive the atmosphere in a store and how it affects their shopping experience should be considered when choosing what music to play.

Why Your In-Store Music Matters

In-store music has the ability to set the tone for shoppers and can affect how they feel about the store. It can also influence how much time customers spend in the store and their purchases.

Playing music that is too loud or jarring can be off-putting to customers and cause them to leave the store sooner. On the other hand, if the music is too quiet or calming, customers may take their time browsing around without making any purchases.

Research continues to point to a strong connection between the type of music played in a store and customers’ spending habits – so if you want to keep customers happy, make sure you’re choosing the right music for your store.

Adjusting Your Music Based on Store Traffic

Did you ever notice that restaurants often play faster-tempo music during the day, while they switch to slower-tempo songs in the evenings? Or that the flow of music changes in the evening as the restaurant transitions from a lunch crowd to a dinner crowd?

It’s crucial for retail stores to take this same approach. Depending on the amount of traffic in your store, you should consider switching up the type and tempo of the music you’re playing.

The reason is simple: the more customers you have, the faster people are likely to shop and move through your store. To keep up with traffic flow, fast-paced music can help create a sense of urgency that keeps customers on their toes.

It all comes down to human psychology; people are more likely to feel a sense of connection with their environment when the music reflects that atmosphere. You can direct customers to stay in an area longer or move through the aisles faster with the right type of music.

When Music Doesn’t Match the Traffic

When your in-store music isn’t matching the traffic flow, it can be a major turn-off for customers. A crowded store with quiet music playing will feel off-balance and create an atmosphere that’s not conducive to shopping.

On the other hand, a store with loud music may make customers feel rushed or overwhelmed if there isn’t much foot traffic. It’s essential to adjust your music selection to fit with your store’s atmosphere and traffic flow.

Here are just a few of the risks you run when your in-store music doesn’t match the traffic:

Customers may become confused and leave faster than intended: If the music isn’t akin to their shopping mood, it may cause them to move through your store faster than intended.
Customers may not feel connected: If the music doesn’t reflect the atmosphere, customers won’t feel as connected or engaged with your store. They may leave sooner without making any purchases.
Customers may become overwhelmed: Loud music playing in a store with low traffic can create an uncomfortable atmosphere that makes customers feel overwhelmed and want to leave.

Make sure your store’s in-store music is tailored to the amount of foot traffic you’re experiencing at any given time. This will ensure that customers are comfortable and engaged, making them more likely to stay longer and make purchases. With the right music selection, you can create an inviting atmosphere that drives sales and keeps customers coming back for more.

Keep the Music Flowing with Brandtrack’s Smart Platform

Brandtrack – the leading in-store music platform – makes it easy for retailers to adjust the type and tempo of their in-store music based on store traffic.

Our intelligent algorithm automatically adjusts our tracks’ playback speed, genre, and volume to match the number of customers entering and leaving your store. That way, you can be sure that your music always fits the atmosphere, whether your store is packed or virtually empty.

Using Brandtrack’s smart music platform, you can create an inviting and enjoyable atmosphere for customers that will keep them coming back – no matter the traffic level in your store.

Not only will you craft a unique soundscape for your store, but you’ll also be able to leverage customer data to tailor music preferences and create a personalized experience for each visitor.
The best part is that it’s incredibly easy to start with Brandtrack! Our intuitive platform makes setting up your store’s music a breeze, so you can create the perfect soundscape for your store in no time. Try Brandtrack today and see how our smart music platform can give your store the boost it needs!

November 22, 2022 / No Comments /

Why You Shouldn’t Use Spotify or Apple Music in Your Store or Restaurant

The rise of streaming music services such as Spotify and Apple Music has been a boon for music lovers, offering them unprecedented access to millions of songs at the touch of a button.

For those who own and operate stores and restaurants, it can be tempting to simply log into one of these services and start pumping out tunes for customers to enjoy. However, doing so could result in some severe legal penalties.

If you are going to avoid legal penalties, it’s essential to understand why using music in a store or restaurant offers benefits to businesses. Read on to discover the risks many commercial locations face when playing streaming music and how you can get around these issues.

Why Use Music in a Store or Restaurant?

If you’ve ever been in a store that plays just the right type of music, you’ve seen the impacts. Your shopping and dining experience are likely to be more pleasant, and you may even find yourself spending more time—and money—in the establishment.

There are a few reasons for this. Music can help to set the tone of a store or restaurant, making it more inviting and welcoming. Studies have shown that music can also help increase productivity and creativity, which could benefit employees.

Additionally, playing music in a commercial setting can create a more positive social atmosphere. Customers are likely to interact more and feel more comfortable in the store or restaurant. This could lead to repeat business and positive word-of-mouth marketing for the company.

However, while there are many benefits to using music in a store or restaurant, there are also some potential risks. The biggest risk is that playing music from a streaming service like Spotify or Apple Music could result in legal penalties for the business.

The Risks of Using Spotify or Apple Music in a Store or Restaurant

There are three primary reasons why using Spotify or Apple Music in a store or restaurant could result in legal penalties.

1. Copyright Infringement

It may seem obvious that using someone else’s music without permission would be illegal, but it’s surprising how many businesses are unaware of this. You use copyrighted material when you play music from a streaming service in a store or restaurant. In most cases, you will need to obtain a license from the copyright holder in order to do so legally.

You could be liable for copyright infringement if you don’t obtain the appropriate license. At best, you will find your account breaking terms and conditions – at worst, you could face fines and penalties.

2. Performance Rights

In addition to the risk of copyright infringement, playing music from a streaming service in a store or restaurant could also violate performance rights. In many countries, businesses need to obtain a performance license to play copyrighted music in a public setting.

Without the rights to play music, you may find yourself up against a legal hill. Avoid these potential issues by making sure you only use music approved for commercial settings.

3. Royalties

Playing music from a streaming service in a store or restaurant could also result in the business owing royalties to artists and producers. The logic makes sense – if you are making money using another person’s copyrighted material, you may be required to pay them royalties.

You could be liable for copyright infringement if you don’t pay the appropriate royalties. This could result in a lawsuit from the copyright holder, as well as significant financial damages.

The last thing you want is to get hit with a lawsuit—or owe a large sum of money in royalties—because you were playing music in your store or restaurant without the proper licenses.

Enjoy Risk-Free Background Music in Your Store with Brandtrack

With the risks associated with playing music from a streaming service in a store or restaurant, you may be afraid to move ahead with playing anything in your location.

But nobody wants to work in a completely silent environment, and customers may not enjoy shopping or dining in a store or restaurant that doesn’t have any music playing.

So, what’s a business to do?

The best solution is to partner with a company that provides music specifically for businesses. This way, you can be sure that you have the appropriate licenses and permissions in place, and you won’t have to worry about copyright infringement or owing royalties.

If you are ready to take advantage of music in your brick-and-mortar location without fear of infringement, check out Brandtrack.

Brandtrack offers an innovative platform for any business to play music across all their locations. With in-house DJs that create custom music playlists, you can be sure that the tunes playing in your store or restaurant are appropriate for your business and won’t get you into any legal trouble.

Plus, with Brandtrack, there are no royalty fees—so you can save money while still enjoying the benefits of playing music in your store or restaurant. With an easy-to-learn HQ Dashboard, offline capabilities, and more, Brandtrack is the perfect solution for businesses that want to enjoy music without worrying about copyright infringement.

If you’re ready to start playing music in your store or restaurant without worry, sign up for Brandtrack today You’ll never go back to playing music from a streaming service again!

Learn more

October 11, 2022 / No Comments /

How Background Music in Stores Can Create an Impactful In-Store Experience

Bakcground music in stores can become a powerful motivator. It can boost your mood, motivate you to accomplish great feats, and calm you on your most stressful days. There is a lot of research focused on how music can impact emotional and mental states. Through the many advancements in technology, we can finally understand how music affects us and how we can use it to shape our customer’s moods.

Retailers have long been using background music to relax or create an ambiance within the store while their customer’s shop. While many retailers simply put on a preferred hit playlist, others are beginning to truly understand the power of music. They have begun to dive deeper and how it impacts each customer’s in-store experience. The music played in-store can impact customers positively or negatively.

How Does Background Music Impact People’s In-Store Experience?

Marketing often explores the senses and the impacts of how customers make purchases, but through sound, you can have more control over how your customers feel and make decisions while visiting your store. Music can trigger emotions like happiness, sadness, or even nostalgia. Even beyond emotions, it can spread to invoking physical responses like smiling or increasing pace as they move through the store.

The tempo of the music in the store can impact customers’ perception of time as they browse your stores or when they have to wait in long lines. Studies have shown that with slower tempos, customers are more likely to stay in-store browsing casually, which can increase sales. The same slow tempo can make a customer feel more like they’ve had a positive experience regardless of the wait.

Understanding how background music in stores impact your customer’s experience can help you create a playlist that fits your customer’s needs. You can define your brand and choose the shopping experience you’d like them to have.

Why is It Important to Choose the Right Background Music for Customer’s In-Store Experience?

Choosing the right background music for your customer’s in-store experience is essential in establishing and building your brand. It can help them associate good feelings with shopping in your store. It can impact how your customers shop and for how long. People will enjoy being in your store and won’t mind as much when things take a little longer than they should.

Beyond creating a positive customer in-store experience, it’s about setting the right tone for your store. You want to enhance the retail experience by delivering an ambiance that fits the kind of mood you want to establish. You might play upbeat pop if you want to create a more playful experience. If you want a more relaxed experience, think of smooth jazz or slow rhythms.

When thinking about your customer’s in-store experience, think about the type of positive experience you want to create. Think about who shops in your store and what kind of music they might enjoy. From there, start to think about the type of shopping experience you want them to have, whether it’s a quick browse or maybe you’d prefer they are in and out quickly. You can find royalty free background music by partnering with BrandTrack.

Approaching the choice of music for your customer’s in-store experience can help encourage a positive association with your brand, increase sales, and foster loyal and happy customers.

Brandtrack provides background music for businesses using your brand characteristics to curate a playlist to fit your aesthetic. We do it for companies like Walmart, Ikea or Hilton Hotels.

Want to learn more about how background music impacts your customer’s in-store shopping experience and how to use music to shape it?

You can learn more by downloading our In-Store Experience Guide.

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October 4, 2022 / No Comments /

FeaturedTips for Using Music In Your Store To Boost Consumer Experience

Have you ever stepped into a store to find the ambiance a bit…off? Maybe the background music is too loud, or maybe it’s not playing at all. Or, even worse, maybe it’s a song that you just can’t stand. Music plays an integral role in setting the tone of any space, and your store is no exception.

With brick-and-mortar store locations facing increasingly stiff competition from online retailers, creating a positive and memorable in-store experience for your shoppers is more important than ever. And one of the easiest and most effective ways to do that is with background music.

Background music has been shown to positively impact consumer behavior in various ways – and can even boost your sales in the process. Here’s a look at some of the ways background music can enhance your store and help you close more sales.

The Mental Power of Music

When it comes to background music in stores, there’s more to it than just setting a mood. In fact, studies have shown that background music can impact our mental behaviors and even our purchasing decisions.

For example, background music has been shown to increase worker productivity. A study found that background music led to a substantial increase in productivity among workers. And in another study, it was found that shoppers spent more time in a store when background music was playing and were more likely to make a purchase.

So why does background music have this type of impact on us? There are actually several reasons:

1. Background music can help to mask other background noise: When background music is playing, it can help to mask other background noise, such as the sound of construction or chatter from other shoppers. This can create a more relaxing and enjoyable shopping experience for your customers.

2. Background music can create a sense of urgency: When background music is playing at a fast tempo, it can create a sense of urgency and encourage shoppers to make quicker decisions. Or, if you want shoppers to linger in your store and take their time browsing, you can play background music at a slower tempo.

3. Background music can influence our emotions: Music has a powerful ability to influence our emotions. And depending on the type of background music you choose to play in your store, you can actually influence your shoppers.

4. Background music can affect our memories: Studies have shown that background music can actually affect our memories. In one study, researchers found that people who heard background music while studying were better able to remember the information than those who didn’t.

So what does all this mean for your business? It means that you should be using background music in your store! Not only will it set the tone and create a more positive experience for your shoppers, but it will also positively influence their purchasing decisions.

Tips for Using Background Music in Your Store

Now that you know all the benefits of background music, here are some tips for using it in your store:

1. Know Your Customers Before Using Background Music

Knowing your customers before using background music in your store is essential.

What type of music do they like? What kind of music would put them in a buying mood? While music can play a powerful role in influencing purchasing decisions, it’s important to make sure that you’re playing the right type of music for your customers.

2. Set the Right Tone with Your Background Music

Your background music should set the tone for your store and match the overall atmosphere that you’re trying to create.

For example, if you’re selling upscale items, you’ll want to choose background music that is sophisticated and classy. If you’re selling fun and trendy items, you’ll want to choose background music that is lively and upbeat.

3. Make Sure the Volume is Just Right

If the volume of your background music is too low, shoppers may not even notice it. But if the volume is too high, it can be intrusive and annoying. The key is to find a happy medium – background music should be noticeable but not overwhelming.

4. Consider Royalty Free Background Music

If you’re looking for background music to use in your store, you may want to consider royalty free background music. This type of music is free to use and can be found online from a variety of sources. Just be sure to read the terms and conditions carefully before using any royalty free background music in your store.

Supercharge Your Background Music with Brandtrack

Knowing how and why background music affects shoppers is one thing, but using background music to its full potential is another. Brandtrack can help you do just that.

With our easy-to-use platform, you can quickly and easily create custom playlists that will be synchronized across all of your locations. And because we have a team of professional DJs who specialize in marketing, you can be confident that you’re choosing the right songs for your business.

In addition, our HQ Dashboard makes it easy to control everything that’s going on in your stores and get reports from one central location. Plus, our app works offline, so you don’t need an internet connection to use it.

So why wait? Sign up for Brandtrack today and see the difference our service can make for your business.

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October 4, 2022 / No Comments / 2

¿Why Brandtrack?

There are many softwares that play music at the point of sale, but few add much value to a brand like Brandtrack with its background music system for businesses.

December 27, 2016 / No Comments / 1

Creating sounds

Sounds helps us relax, get focused or simply unstressed our minds.

A good example is Rainy Mood ‘s web. An online platform where you can enjoy the sound of rain and storms.

December 26, 2016 / No Comments /

Note this!

A study made by The Journal of Marketing, the Redford University and the Journal of Services Marketing shows how music changes the retail environment.

This chart shows four main aspects that contribute to the retail environment in a possitive way:

In which way does music influences your retail environment?

September 24, 2014 / No Comments / 2

Music Experience