Think your in-store music choices don’t matter? Think again. If you want to keep customers returning, tailoring your music selection to the flow of traffic in your store is essential.
It’s no secret that different stores have different vibes. Department stores are usually bright, airy, and relatively calm, while music and clothing stores are often loud and chaotic.
However, the music played in stores has generally been static for a long time – without much thought for the traffic flow that’s entering and leaving the store.
In order to match the atmosphere of their store, retailers need to know how to adjust the type of music they play based on the level of traffic in their store. The way customers perceive the atmosphere in a store and how it affects their shopping experience should be considered when choosing what music to play.
Why Your In-Store Music Matters
In-store music has the ability to set the tone for shoppers and can affect how they feel about the store. It can also influence how much time customers spend in the store and their purchases.
Playing music that is too loud or jarring can be off-putting to customers and cause them to leave the store sooner. On the other hand, if the music is too quiet or calming, customers may take their time browsing around without making any purchases.
Research continues to point to a strong connection between the type of music played in a store and customers’ spending habits – so if you want to keep customers happy, make sure you’re choosing the right music for your store.
Adjusting Your Music Based on Store Traffic
Did you ever notice that restaurants often play faster-tempo music during the day, while they switch to slower-tempo songs in the evenings? Or that the flow of music changes in the evening as the restaurant transitions from a lunch crowd to a dinner crowd?
It’s crucial for retail stores to take this same approach. Depending on the amount of traffic in your store, you should consider switching up the type and tempo of the music you’re playing.
The reason is simple: the more customers you have, the faster people are likely to shop and move through your store. To keep up with traffic flow, fast-paced music can help create a sense of urgency that keeps customers on their toes.
It all comes down to human psychology; people are more likely to feel a sense of connection with their environment when the music reflects that atmosphere. You can direct customers to stay in an area longer or move through the aisles faster with the right type of music.
When Music Doesn’t Match the Traffic
When your in-store music isn’t matching the traffic flow, it can be a major turn-off for customers. A crowded store with quiet music playing will feel off-balance and create an atmosphere that’s not conducive to shopping.
On the other hand, a store with loud music may make customers feel rushed or overwhelmed if there isn’t much foot traffic. It’s essential to adjust your music selection to fit with your store’s atmosphere and traffic flow.
Here are just a few of the risks you run when your in-store music doesn’t match the traffic:
- Customers may become confused and leave faster than intended: If the music isn’t akin to their shopping mood, it may cause them to move through your store faster than intended.
- Customers may not feel connected: If the music doesn’t reflect the atmosphere, customers won’t feel as connected or engaged with your store. They may leave sooner without making any purchases.
- Customers may become overwhelmed: Loud music playing in a store with low traffic can create an uncomfortable atmosphere that makes customers feel overwhelmed and want to leave.
Make sure your store’s in-store music is tailored to the amount of foot traffic you’re experiencing at any given time. This will ensure that customers are comfortable and engaged, making them more likely to stay longer and make purchases. With the right music selection, you can create an inviting atmosphere that drives sales and keeps customers coming back for more.
Keep the Music Flowing with Brandtrack’s Smart Platform
Brandtrack – the leading in-store music platform – makes it easy for retailers to adjust the type and tempo of their in-store music based on store traffic.
Our intelligent algorithm automatically adjusts our tracks’ playback speed, genre, and volume to match the number of customers entering and leaving your store. That way, you can be sure that your music always fits the atmosphere, whether your store is packed or virtually empty.
Using Brandtrack’s smart music platform, you can create an inviting and enjoyable atmosphere for customers that will keep them coming back – no matter the traffic level in your store.
Not only will you craft a unique soundscape for your store, but you’ll also be able to leverage customer data to tailor music preferences and create a personalized experience for each visitor.
The best part is that it’s incredibly easy to start with Brandtrack! Our intuitive platform makes setting up your store’s music a breeze, so you can create the perfect soundscape for your store in no time. Try Brandtrack today and see how our smart music platform can give your store the boost it needs!