Improving guest satisfaction and retention is a top priority for any hotel looking to stand out in a competitive market. One often-overlooked aspect of achieving this goal is the role of background music. Research has shown that the right background music can have a significant impact on guest satisfaction, making it an essential component of any hotel strategy. Brandtrack, a B2B SaaS company that provides background music solutions for hotels, offers a unique and comprehensive solution for improving guest satisfaction and retention through its music intelligence platform.
Background music can play a critical role in improving guest satisfaction by promoting a sense of comfort and relaxation. This is particularly important in the hospitality industry, where guests are often looking for a peaceful and serene environment to unwind in after a long day. Brandtrack’s platform allows hotels to select a variety of playlists that are specifically designed to be non-intrusive and calming, making it an ideal choice for background music in hotel lobbies, common areas, and guest rooms.
Background music can also be used to create a sense of atmosphere and ambiance that is closely associated with the hotel brand. For example, a luxury hotel may include a curated playlist with most classical music, to create a sophisticated and elegant atmosphere, while a beachfront hotel may choose to play upbeat and contemporary music to create a lively and energetic atmosphere. Brandtrack’s platform allows hotels to select playlists that are tailored to the specific atmosphere and ambiance that they wish to create, promoting a sense of consistency and cohesiveness among guests. Additionally, personalized background music can also help to reduce stress and promote a positive atmosphere in the hotel.
Brandtrack’s platform also provides hotels with access to a wide variety of music genres, styles, and moods that are tailored to different hotel segments and times of the day. This allows hotels to access playlists that are closely aligned with their brand identity, helping to create a consistent and memorable experience for guests. Furthermore, the platform offers the possibility to enjoy different playlists for different parts of the hotel, such as for the restaurant, spa, pool or the gym. As well, it is very easy to book a call and try the perfect demo for your establishment.
In addition to improving guest satisfaction, background music can also play a critical role in improving guest retention. By creating a positive and enjoyable atmosphere, hotels can increase the likelihood of guests returning for future stays. As well, two of Brandtrack´s clients are Hilton and Four Seasons hotels. Brandtrack’s platform also allows hotels to track and analyze the impact of their background music on guest satisfaction and retention, providing valuable insights that can be used to further optimize their background music strategy.
Brandtrack’s platform also helps hotels to streamline background music management and legal compliance. By providing access to a wide variety of music genres, styles, and moods, it eliminates the need to purchase and store music. Additionally, the platform ensures that the volume and style of music are appropriate for the specific environment and audience, and that the necessary licenses and permissions are obtained.
In conclusion, background music plays a crucial role in improving guest satisfaction and retention. Brandtrack’s B2B SaaS platform provides hotels with a comprehensive solution for background music management, allowing them to select ambient music, personalized background music, and create playlists that are tailored to their brand identity and atmosphere. Also with the possibility of including any programmed message or promotion. By providing access to a wide variety of music genres, styles, and moods, the platform streamlines background music management, legal compliance and promotes a positive and memorable atmosphere for guests, fostering a sense of comfort, relaxation and loyalty among them. With Brandtrack, hotels can enhance their guest experience, increase guest satisfaction and retention and stand out in the competitive market.